"The Feature Home System,tm" is More than a Listing. . .

"The Feature Home System" is a customized marketing program designed to enable Greater Atlanta Homeowners to receive the most profitable result from the marketing and sale of residential property. The System profoundly maximizes the exposure of your home, the lifestyle of the community, proximity to schools, churches, the arts and entertainment, shopping, recreation, intown and highway travel along with all the very important individual qualities of each property. The Feature Home Resale Marketing Systemtm goes far beyond traditional marketing in exposing your home and community to local, national and international Buyers.

The Feature Home ReSale UpGrade Systemtm was developed specifically for the Atlanta Residential Real Estate Market, because 'traditional marketing is clearly no longer enough in today's international marketplace'.

Our daily work ethic can be summed up in our '"VeryTerry" Mission Statement: We strive to precede the industry in demonstrating superior service; extending extraordinary commitment to those we serve, in every facet of Real estate relations. To Over Deliver!

When we are charged with the very important task of marketing a home for sale, we treat this commitment as "More than a listing". "The Feature Home Single Family and Condominium ReSale Home Marketing Upgrade Systemtm is a customize marketing program designed to enable Greater Atlanta homeowner to receive the most profitable result from the marketing and sale of residential property.  The System profoundly maximizes the exposure of your home, the lifestyle of the community, proximity to schools, churches, the arts and entertainment, shopping, recreation, and highway travel as well as the individual qualities of each property.  The Feature Home ReSale Marketing Systemtm goes far beyond traditional marketing by indelibly exposing your home and community to local, national and International Buyers.

The Feature Home Marketing System was developed specifically for the Atlanta Residential Real Estate market because traditional marketing is clearly no longer enough in today's international marketplace.

"The Feature Home System,tm" When we begin a Marketing Presentation of The Feature Home Systemtm, like the best of Realtors, we have a good deal to say about the things you must do to assure your property sells - for a reasonable price in a reasonable length of time.  To be sure that we are presenting the strongest possible marketing system for your home, we constantly study our market to evaluate our efforts - just like the big insurance companies do.  These insurance companies can, from their analysis of millions of men and women and millions of cases - make a pretty shrewd guess as to how long you will live and how much money you will earn in your lifetime.  So, taking a tip from them, we use our experience in the real estate marketing business to judge a good measure of just what can be expected when a homeseller goes at the sales process with fervor and marketing in mind.  Then, when we evaluate the time invested and the net cash realized by our past sellers, we are better able to predict what the results of your sale will be in today's marketplace.  These statistics equip us to make more than an estimate that the percentage of increase, in bottom line as well as the shorter time in the market, over conventional methods, can be as much as 30% - with guided effort - and the unique Feature Home Systemtm.

In the time we work together, you can be sure we will always deal with the reality of the sale in answering the questions you may encounter along the way.  We don't claim to be magicians, but we are really good marketer - and if you are a seller who is on the lookout for "the way it is", then what we have to offer should prove valuable to you.

We have reached a point in our business experience at which we prefer to work with homesellers who are interested in getting the most from our service in the shortest length of time.  In the process of selecting those with whom we work, we try to appeal only to that particular section of people.  We aren't in the business of wasting any time.  As we are actively engaged in the business of real estate marketing every day, we have learned a few things.

We've learned that the most important part of marketing rests mainly upon a few very important points:

       1.  The old adage about building a better mouse trap and having the world beat a path to your door is pure fantasy.  You'oe got to find the customers and give them lots of easy to understand, memorable information about your product.  You must then lead them every step of the way and show them how they will benefit by buying your product.  Your product must appear more irresistible than all the others that they will see and also be offered for sale!

Sure, you've got to have a great product to be successful.  But, no matter how good it is, you've got to market it.  No skimping here, if you want to win the sale! Customers - Buyers aren't going to search you out, you've got to search them out.  Then it takes real creativity and work to sell them.  And, of course you must be sure to price your product right for the market.

       2.  You must give y ur customer a real reason to "check you out".  Generally the best way is to get in front of as many people as you an and then make it easy as possible - ridiculously easy to understand the merits, the benefits of your product.

       3.  Purchasers just won't part with their money until they'er comfortable that they'er making a really sound buying decision.  educated them. teach them all about your product.  make them feel qualified to make this important buying decision.  Don't scoff! Your payoff from this effort is enormous.  You see, almost nobody really does it.  When you do these things , three important things will happen.

First, it sets you apart from the crowd.  It elevates you above all those who are so "why bother" and "me" oriented that they obviously care more about getting the sale than helping the buyer, and making them comfortable with their decision to buy. 

Secondly, by teaching Buyers about your product, you become turned into them; addressing their wants and needs as you are explaining things they don't understand about your product. (In this case the home you want them to buy.)  People are much more likely to buy from people whom they feel are like themselves rather than "that strange person who did this or that, or whatever, to this home for no apparent reason".

Thirdly, it evokes the LAW OF RECIPROCITY.  This unwritten (but seldom broken) law practically forces people to come back.  With The Feature Home System added to your selling efforts, you've done something for them; gone out of your way for them, you have taken the time "talk to each prospect"mand answer their questions as well as address points of interest for each visitor.  You have plainly made the time spent in your home different and more dramatic than any of the other homes they will visit.  (Even though that "extra you did" is what will really help you, in the long run, to sell your property.)  Here's an example.  When someone has invited you to their home for dinner, don't you immediately reciprocate by inviting them over to your home?  Well, in business, the way it works is -- they reciprocate by, in many cases, becoming your customer. It just works - really!

When you work along with "VeryTerry" to Market your home for sale, we want to be sure you, as pur client, understand the way in which our individualized, marketing programs established for each situation.  Because The Feature Home System is so clearly different from any other Real Estate sales method you have probably encountered thus far, we work in a different manner, and we're right up front in telling you about it.

We work on a scale of percentages in accord with the type of sale completed. And we do work! In the case of all of our clients, your sake is our sale too!  The bottom line is - through we have three levels of payment, all of our homes are marketed with the same high caliber of marketing effort no matter how the sale is concluded.  We are careful in marketing each home in the very same detailed fashion, however sometimes the manner in which the home is purchased changes. In that instance, we will simply reqard you, and ourselves for a job well done.  It's easy as One-Two-Three and evokes our unique 7-5-2 percentage program AND of course our "Better than Risk-Free Guarantee" is always there for you.

There you have it.  With The Feature Home System - it will sell!  We truly believe that most of our clients are a bit like us, and feel strongly enough about the Law of Reciprocity to give every single prospect "the very best show for the money".

Great Marketing is not really about "How many more homes we sell".  It's a lot more of "How we sell many more homes for MORE."